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ACCREDITED SKILLS PROGRAMME

Identify Product Features, Advantages and Benefits to the Customer

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Overview Who Should Attend Duration Delivery Method Prerequisites Unit Standards

Overview

Overview

Learners will be taught how to identify and solve problems pertaining to the identification of the needs of the customer. They will learn how to organise oneself and one's activities to have alternative features, advantages and benefits in the event of current one`s being rejected by the customer. They will also learn the importance of collecting, organising, and critically evaluating information to assist in the identification of customer needs so that product features, advantages and benefits match customer requirements. Learners will learn how to communicate effectively when presenting features, advantages and benefits which match customer requirements; and they will be taught how to be culturally sensitive across a range of social contexts during the presentation of product features, advantages and benefits so that these are acceptable to individuals with varying cultural backgrounds.

Who Should Attend

Duration

Delivery Method

Prerequisites

Unit Standards

Unit Standards

Identify Product Features, Advantages and Benefits to the Customer NQF 5 (10 credits)
(10045)

Learning outcomes:

1. Identify needs of the customer

Customer needs are identified.
Significant factors in relation to developing customer relationship are established and developed.
Customer buying motives are identified to link product features, advantages, and benefits to them.
Customer needs in terms of product quality; price and usage are identified and assessed.

2. Present features, advantages and benefits to the customer

Presentation of the features, advantages and benefits are in accordance with customer need established.
Credibility is established of the seller and organisation through the quality of the presentation
Major features of the products are established and presented that emphasise advantages and benefits in relation to identified needs.
Customer's responsiveness to the features, advantages and benefits is assessed to evaluate their acceptance.

3. Demonstrate features, advantages and benefits

Demonstration of features, advantages and benefits match clients needs.
Demonstration is carried out in accordance with operating instructions and highlights product features, advantages and benefits.
Demonstration is consistent with the sales client's needs for and uses of the product.

Accredited Skills Programmes

Business Adminstration

Business and Office Administration

Business Etiquette and Ethics

Business Writing Skills

Frontline Reception Etiquette

Planning and Coordinating Business Meetings

Report Writing Skills

Bridging the Gap

Computer Literacy

Contact Centre

Call Management

Customer and Sales Techniques

Customer Interaction

Implement Contact Centre Activities

Inbound Contact Centre Skills

Outbound Contact Centre Skills

Performance and Coaching

Problem Solving Skills

Service Excellence

Service Levels and Statistical Data

Team Performance and Safety Awareness around the Workplace

Time and Stress Management

Entrepreneurship

Create a Business Plan

Deal with HIV/AIDS

Finance And Set Up A New Venture

Improve New Venture Performance

Identify and Demonstrate Entrepreneurial Ideas and Opportunities

Manage Customer Service

Manage Contracts And Production

Manage Administration And Negotiate An Agreement

Manage Finances

Manage Marketing and Sales

New Venture Financial and Industry Aspects

Produce a Business Plan

Research and Viability of a New Venture ideas

Understanding Marketing

Information Technology

Client Server Networking

Computer Programming Principles and Fundamentals

Computer Systems and the Use of Computer Technology in Business

Computer Technology Principles

Computer Technology Principles and Support

Configure, Operate and Administer Server Computer and Peripherals

Database Access

Data Communication and Networking Support

Design a LAN for Developmental Office and Enterprise Development

Introduction to Computers

Microsoft Access

Microsoft Excel

Microsoft Outlook

Microsoft PowerPoint

Network, Concepts, Architecture and Standards

Using the Internet

Work Effectively as a Team Member within a Developmental Project Environment

Management

Change Management

Diversity and Conflict Management

Ethics and Knowledge Management

Human Resources Management

Leadership and Motivational Skills

Organisational Standards and Performance Monitoring

People Management

Performance Management

Presentation Skills

Relationship Management

Results-based Management

The Code Of Conduct And Customer Service Standards

Time Management

Project Management

Assist with Project Implementation

Assist with Project Planning

Participate in Project Budgeting and Risk Management

Project Management Introduction

Supervise a Project Team

Sales & Marketing

Close a Deal with a Customer

Customer Management

Customer Sales Management

Develop Customer Needs and Relationships

Identify Product Features, Advantages and Benefits to the Customer

Marketing Customer Interaction

Marketing Ethics and Code of Conduct

Marketing Information

Marketing Strategies

Marketing Resources