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ACCREDITED SKILLS PROGRAMME

Understanding Marketing

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Overview Duration Delivery Method Prerequisites Unit Standards

Overview

Overview

This programme is designed to assist learners in defining marketing pertaining to SMMEs and how market segmentation, positioning and the competitive environment impacts the SMME. They will also be able to seek and resolve customer service problems in SMMEs. Learners will be able to develop an understanding of the way market mechanisms operate in a new venture. The programme will also address the economic realities of South Africa and the role new ventures play in job creation.

Duration

Delivery Method

Prerequisites

Unit Standards

Unit Standards

Explain marketing for SMMEs NQF 5 (6 credits)
(115857)

Learning outcomes:

Identify and define marketing within the SMME environment.
Describe market segmentation and market segmentation processes for SMMEs.
Explain positioning strategies for chosen segments.
Explain the nature and the extent of the competitive environment for SMMEs.
Maintain customer satisfaction and relationships.

Demonstrate an understanding of the function of the market mechanisms in a new venture NQF 4 (5 credits)(263514)

Learning outcomes:

Explain the free market system in terms of perfect and imperfect competitive markets.
Analyze the interaction of demand and supply in price determination.
Analyze the factors that influence economic activity.
Describe the development and significance of markets.

Accredited Skills Programmes

Business Adminstration

Business and Office Administration

Business Etiquette and Ethics

Business Writing Skills

Frontline Reception Etiquette

Planning and Coordinating Business Meetings

Report Writing Skills

Bridging the Gap

Computer Literacy

Contact Centre

Call Management

Customer and Sales Techniques

Customer Interaction

Implement Contact Centre Activities

Inbound Contact Centre Skills

Outbound Contact Centre Skills

Performance and Coaching

Problem Solving Skills

Service Excellence

Service Levels and Statistical Data

Team Performance and Safety Awareness around the Workplace

Time and Stress Management

Entrepreneurship

Create a Business Plan

Deal with HIV/AIDS

Finance And Set Up A New Venture

Improve New Venture Performance

Identify and Demonstrate Entrepreneurial Ideas and Opportunities

Manage Customer Service

Manage Contracts And Production

Manage Administration And Negotiate An Agreement

Manage Finances

Manage Marketing and Sales

New Venture Financial and Industry Aspects

Produce a Business Plan

Research and Viability of a New Venture ideas

Understanding Marketing

Information Technology

Client Server Networking

Computer Programming Principles and Fundamentals

Computer Systems and the Use of Computer Technology in Business

Computer Technology Principles

Computer Technology Principles and Support

Configure, Operate and Administer Server Computer and Peripherals

Database Access

Data Communication and Networking Support

Design a LAN for Developmental Office and Enterprise Development

Introduction to Computers

Microsoft Access

Microsoft Excel

Microsoft Outlook

Microsoft PowerPoint

Network, Concepts, Architecture and Standards

Using the Internet

Work Effectively as a Team Member within a Developmental Project Environment

Management

Change Management

Diversity and Conflict Management

Ethics and Knowledge Management

Human Resources Management

Leadership and Motivational Skills

Organisational Standards and Performance Monitoring

People Management

Performance Management

Presentation Skills

Relationship Management

Results-based Management

The Code Of Conduct And Customer Service Standards

Time Management

Project Management

Assist with Project Implementation

Assist with Project Planning

Participate in Project Budgeting and Risk Management

Project Management Introduction

Supervise a Project Team

Sales & Marketing

Close a Deal with a Customer

Customer Management

Customer Sales Management

Develop Customer Needs and Relationships

Identify Product Features, Advantages and Benefits to the Customer

Marketing Customer Interaction

Marketing Ethics and Code of Conduct

Marketing Information

Marketing Strategies

Marketing Resources